Bookkeeper Appreciation Week

From Mar 30-Apr 3, join a community of bookkeepers moving beyond manual work—sharing proven workflows, modern systems, and practical strategies to build healthier, more scalable practices.

Register for the webinar series

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You deserve systems that work as hard you do

Imagine this: Client invoices are paid, transactions are coded, and cash flow is tracked in real time—automatically. What will you do with your extra time? Join us for Bookkeeper Appreciation Week to find out. We’re providing a practical roadmap to help you plan beyond reactive compliance and guide your clients toward a profitable future.

This week of education features daily insights delivered straight to your inbox, plus 2 high-impact webinars. All content throughout the week is organized around a clear set of themes.

March 30

Welcome

Set the stage for a week of proven advisory, pricing, and AI insights.

March 31

Advisory + live webinar

Explore practical advisory strategies and join our live, CPE-eligible panel.

April 1

Pricing + live webinar

Turn pricing friction into clarity. Go deeper in the live session and earn CPE credit.

April 2

AI

See how AI shows up in real firm workflows.

April 3

Wrap-up

All the week’s resources—organized and ready when you are.

The Schedule

Two live webinars led by industry experts

Move from compliance to advisory leadership—and master value pricing along the way. In 2 live, CPE-eligible sessions, you’ll get practical frameworks to strengthen your firm’s growth.

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Mar 31 at 10 am PT

From compliance to alliance: leveraging data and AI for advisory success

Questian Telka (Reqoncile Financials), Christine Triantos (Infinite Ties), and Etinosa Agbonlahor (Decision Alpha), will walk you through a practical roadmap for this evolution. Discover how to operationalize your expertise to create healthier clients and a healthier revenue stream, rather than trading more time for money. Plus, we’ll look at how to harmonize your current skills with AI and automation to make the transition seamless. Join us to earn 1 CPE credit and take the next step in your firm’s journey.

Learning Outcome
Determine existing data resources and how to best use them.
Learning Outcome
Assess existing advisory efforts, evaluate team skills, and establish clear goals/vision.
Learning Outcome
Identify advisory actions you can take right now using the data you already have.
Learning Outcome
Pinpoint involuntary free consulting and reframe these services as formal advisory engagements.

Apr 1 at 9 am PT

The 7 foundations of value pricing

In this research-based session, best-selling author Mark Wickersham FCA pulls back the curtain on how to actually value price your accounting and bookkeeping services. He’ll explain why sticking to a single fixed price is a trap most of your competitors fall into and instead walk you through a proven 7-step formula designed to get you a better price every single time.

You’ll also learn 3 clever strategies to make your fees feel like a bargain to your clients, plus a powerful "day 1" secret every accountant wishes they’d known sooner—a total game-changer for your firm's bottom line. This session is eligible for 1 CPE credit.

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Learning Outcome
Discover exactly how to implement value pricing using practical, hands-on steps.
Learning Outcome
Identify how to become more valuable so you can attract a higher volume of businesses.
Learning Outcome
Master how to present your prices so that more prospects buy from you at significantly higher rates.

About the speakers

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Etinosa Agbonlahor
CEO, Decision Alpha

Etinosa Agbonlahor is a behavioral economist and CEO of Decision Alpha, a behavioral pricing firm that helps businesses understand what customers value and turn that into clearer pricing and growth.


Passionate about helping people live healthier financial lives, she brings over a decade of experience working across the U.S., Australia, Africa, and the U.K., shaping financial wellbeing, engagement, and customer behavior strategy for global financial institutions, private businesses, and venture-backed startups.

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Brittany Malidore
Co-Founder and Managing Partner of Ledgerly Consulting

Brittany’s expertise and in-depth approach to supporting clients come from more than a decade’s worth of experience leading and scaling other outsourced accounting practices.

In May 2011 his first book, “Effective Pricing for Accountants”, was a number 1 Amazon bestseller. His 6th book, “Value Pricing for Accounting Professionals” was published by Kogan Page in 2022. In 2015 Mark was shortlisted in the AccountingWeb “Outstanding Contribution to Accounting” award. Mark has over 100 recommendations from accountants on LinkedIn; CONNECT with him on LinkedIn to get access to free resources Mark has created for accountants in practice.

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Christine Triantos
Owner, Infinite Advisors Inc.

With over 25 years of experience in the finance and accounting industry, Christine has guided numerous organizations through the process of transitioning to outsourced accounting solutions, enabling them to streamline operations, enhance efficiency, and increase profit margins.

Christine started her career with BDO in 1996. She was the West Regional CAS Partner at BDO and managed the National CAS technology team. She left BDO in December 2023 and started Infinite Advisors, a CAS consulting firm dedicated to helping firms grow and enhance their CAS practices.  Infinite Advisors also assists firms with designated technology implementation, training and system conversions.  She also launched Infinite Ties in 2024, a subscription based membership for CAS practitioners that includes staff training, webinars, resource documents, best practices, co-horts focusing on all staff levels, industry expertise, a comprehensive vendor and a community member forum.

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Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla.

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Questian Telka
Questian Telka EA, CPB

Questian is an Enrolled Agent and Advanced Certified QuickBooks ProAdvisor with 15 years of experience providing bookkeeping and accounting services and solutions.

As a self-described “non-profit loving accounting nerd”, her passion is working with nonprofits by giving them the financial tools they need to successfully fulfill their missions. Having previously been the Director of Finance and Administration at a non-profit she has insight into the unique challenges nonprofits face.

Based in North Carolina, she currently owns her own firm ReQoncile Financials.

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Mark Wickersham
Founder, Value Pricing Academy

Mark Wickersham—Chartered Accountant, public speaker and author—is known as the most sought-after profit improvement expert in the accounting community. Mark is also a widely published author on practice issues.

In May 2011 his first book, “Effective Pricing for Accountants”, was a number 1 Amazon bestseller. His 6th book, “Value Pricing for Accounting Professionals” was published by Kogan Page in 2022. In 2015 Mark was shortlisted in the AccountingWeb “Outstanding Contribution to Accounting” award. Mark has over 100 recommendations from accountants on LinkedIn; CONNECT with him on LinkedIn to get access to free resources Mark has created for accountants in practice.

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Earn CPE credit

National Registry of CPE Sponsors logo
Field of Study:
Finance
Prerequisite:
None
Recommended CPE Credit(s):
Up to 2
Who Should Attend:
Bookkeeper, CPA - small firm, CPA - Medium firm, CPA - large firm
Level:
Intermediate
Advance Preparation:
None required
Delivery Method:
Group Internet-Based
Event Inquiries:
For inquiries as well as complaints concerning this webinar, you are welcome to send an email message to accounting@hq.bill.com.

Please note that only those who attend the live webinar will have the opportunity to earn continuing professional education (CPE) credit in connection with this webinar. Because there is no charge to register for this webinar, there are no refunds following registration for this webinar.

To be eligible to earn one CPE credit during this webinar, you must answer at least three polling questions while attending the webinar for a minimum of 50 minutes.

BILL is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.