The CPA.com and BILL growth & technology survey

In just a few decades, technology innovation has leaped from convenience to necessity. 

The evidence of that shift is ever present in the accounting profession. Technology is elevating how accountants bring value to their clients. But this transformation doesn’t happen automatically. 

Growth is not guaranteed. It takes intentionality, investment, guidance, and a vision for what’s possible. 

With these thoughts in mind, Wakefield Research, on behalf of BILL and CPA.com, conducted a survey of 400 respondents. The intent: To explore how firms are positioning themselves for the future, the role of technology, and gaps that may be holding them back. 

The results include:

• An appetite for growth, as 74% of participants have a detailed plan to add new services in the next 12 months
• Technology expansion, as 73% have a roadmap in place to adopt new technologies in the next 12 months 
• Technology drives client relationships, as 71% cite seamless technology interactions as crucial for retention, while over half report tech-enhanced responsiveness, communication, and accuracy directly attract new business.
• Technology roadblocks persist, as 97% of firms believe they use technology inefficiently and that additional training is needed to maximize ROI. Additionally, only 37% require clients to use their firm’s technology stacks or tools.