Accounting Firm Marketing Playbook
Define your message, get the word out, and start conversations that close deals. Here’s how.

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Marketing bill pay and expense management services to new and existing clients can be as easy as having a conversation.
Whether your team is large, small, or growing, the tools in this guide show you how to:
- Identify the clients who are ready for your bill pay and expense management services, and develop messaging to attract them.
- Use a variety of marketing channels—each with its unique strengths—to communicate your AP, AR, spend, and expense management services.
- Build an efficient marketing plan that get results: engagement, conversations, and deals.
- Engage in productive client conversations about your services and automation tools.
