The CFO's 2025 checklist: 11 metrics that actually matter

Confident decisions start with the right data. Discover which 11 metrics matter most—so you can steer strategy and stay ahead of surprises.

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Join Sam Jacobs, CEO of Pavilion, for this webinar designed for CFOs and finance leaders who want clarity, not clutter. Learn when to review key metrics, how to apply smart benchmarks, and spot red flags early. Plus, get a checklist your team will actually use.

What you’ll take away:

  • 11-must track metrics: The most critical metrics for 2025, including cash balance and runway, burn multiple, gross margin, and net revenue retention.
  • Formulas and benchmarks: Get clear, actionable formulas and see how your performance stacks up against industry benchmarks.
  • Strategic context: Understand what each metric really tells you—and how to use it to boost valuation, investor confidence, and long-term planning.
  • Review cadence and tools: Know how often to review each metric, what red flags to watch for, and which tools can help you stay on top of them.
  • Sharper financial leadership: Align your team, sharpen your strategy, and lead with confidence by focusing on what really matters. 


About Sam Jacobs: 

Sam is the founder and CEO of Pavilion, a global community of high-performance go-to-market executives. Pavilion helps GTM professionals unlock their full potential—not just as employees, but as leaders, thinkers, and builders. Prior to Pavilion, Sam spent 15 years as a senior revenue leader at VC-backed companies including Gerson Lehrman Group, Axial, Livestream/Vimeo, and The Muse.